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Published on 28th Apr 2017 in PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

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Published on 30th Mar 2017 in Marketing

The smartphone revolution: buying habits

Smartphones are changing the way we do everything, with 50% of Brits reaching for their smartphones instead of their alarm clocks in the morning. The rise of the smartphone is having an equally dramatic effect on consumers' buying habits.

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