Articles in Category: PPC

Published on 28th Apr 2017 in PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

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Published on 28th Apr 2014 in PPC

"Not Provided" comes to Paid Search

By now you’ll be aware that Google have officially announced that they are bringing “not provided” to ads including pay per click (PPC) ads. So what does this mean and do we need to be concerned?

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