This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.
Infinity's post-impression integration provides clarity even earlier in the life cycle, by collecting data on how first impressions contribute to the customer acquisition stage.
Integrating with DoubleClick Campaign Manager gives you the ability to:
Our integration allows you to monitor every caller’s journey, giving you better understanding of your customer base.
Our integration allows you to reinforce the data that you have in DoubleClick Campaign Manager to include visibility of phone call activity. You can use Infinity phone call data to create lists that include and exclude users who have called from various new campaigns. For example, visitors who have called can be excluded from certain ads in the future, or can be retargeted with cross-sell and upsell opportunities.
It’s a particularly exciting integration for direct response advertisers, giving them greater insight than ever before into how direct response campaign impressions assist conversions when a transaction takes place.
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.Read article