News & Views

Acing automotive marketing in 2024

13 Mar 2024 in ,

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...

Everything you need to know about call tracking

6 Mar 2024 in

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...

Partnering up to deliver delightful customer experiences

21 Feb 2024 in ,

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re generating for their customers by helping them map the end-to-end customer journey, clear up their attribution blind...

Why marketers should be using Conversational Analytics in 2024

14 Feb 2024 in ,

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights & Intelligence...

Full report: What’s the state of Call Intelligence in 2024?

10 Jan 2024 in

Full report: What’s the state of Call Intelligence in 2024?

At the start of every New Year, marketers and contact centre leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behaviour continues to...

January Hubdate: New updates to explore

3 Jan 2024 in

January Hubdate: New updates to explore

As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been gliding down the chimney steadily over the last few months.

The ultimate benefits of Artificial Intelligence (AI) for call centres

27 Dec 2023 in

The ultimate benefits of Artificial Intelligence (AI) for call centres

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres helps you automate time-consuming tasks, improve performance, and provide better customer experiences.

Average sales close rates by industry: What's a good ratio?

20 Dec 2023 in

Average sales close rates by industry: What's a good ratio?

If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of each of your agents and your overall sales efforts.

Call tracking predictions for 2024 and beyond

19 Nov 2023 in ,

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers working in call-centric businesses.

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