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![Taking smart steps: What Google Consent Mode v2 means for call tracking](https://2215743.fs1.hubspotusercontent-na1.net/hubfs/2215743/Infinity-Google-Consent-V2-Thumbnail.png)
19 Apr 2024 in Digital Marketing
Taking smart steps: What Google Consent Mode v2 means for call tracking
All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This is especially the case in heavily regulated industries and when selling to different markets.
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![Taking data strategies to new heights: Infinity partners with Accord Marketing](https://www.infinity.co/hubfs/Accord-Thumbnail%20%281%29.png)
17 Apr 2024 in News
Taking data strategies to new heights: Infinity partners with Accord Marketing
Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data...
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![The PPC feedback loop: a vital tool for your marketing strategy](https://www.infinity.co/hubfs/PPC%20feedbackloop-Thumbnail.png)
10 Apr 2024 in Digital Marketing
The PPC feedback loop: a vital tool for your marketing strategy
Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either working hard or hardly working at all.
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![Ultimate guide to cross-selling and upselling in call centres](https://www.infinity.co/hubfs/CrossUpSellingInCC-Thumb-3.jpg)
3 Apr 2024 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
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![Everything you need to know about agent scorecards](https://www.infinity.co/hubfs/SEO-Scorecard-Thumbnail-01-1.jpg)
27 Mar 2024 in News
Everything you need to know about agent scorecards
Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his numbers, is unhappy, and has one eye on the door.
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![Infinity & LivePerson: Closing the gap between chats and calls](https://www.infinity.co/hubfs/Liveperson-Thumbnail.png)
25 Mar 2024 in News
Infinity & LivePerson: Closing the gap between chats and calls
At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much better placed to make smarter decisions. That’s why Infinity has partnered with LivePerson to help brands close the...
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![Acing automotive marketing in 2024](https://www.infinity.co/hubfs/I%26I%20S2%20Ep2-Thumbnail.png)
13 Mar 2024 in Interviews,Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...
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![Everything you need to know about call tracking](https://www.infinity.co/hubfs/Call-Tracking-Everything-You-Need-Thumbnail.png)
6 Mar 2024 in Marketing
Everything you need to know about call tracking
The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...
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![Partnering up to deliver delightful customer experiences](https://www.infinity.co/hubfs/Infinity-HookedOn-Media-Blog-Thumbnail.jpg)
21 Feb 2024 in Interviews,Digital Marketing
Partnering up to deliver delightful customer experiences
If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re generating for their customers by helping them map the end-to-end customer journey, clear up their attribution blind...
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