Infographic: Why travel businesses need call tracking to succeed

Published on 04th Apr 2017 in Marketing

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the highest return on investment for your travel business.

Phone calls play an important role in securing bookings from customers

Phone calls are a valuable source of leads for businesses in the travel industry. Phone calls have proven to be one of the most successful ways to provide customer service and close sales. Businesses in the travel industry like hotels, tour operators, and travel agents advertise their telephone number on their website, PCC ads, social media, trade shows, and magazines to establish immediate contact with people who are interested in buying their services. One of the most effective ways to secure bookings is by servicing customers over the phone. Phone calls give your business the opportunity to create a relationship with potential customers and clarify any doubts they may have.

  • 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. (Forrester)
  • According to eConsultancy, 61% of consumers prefer assistance over the phone.

So, how do you measure calls?

We have now established why phone calls are important for your business to succeed. So, how do measure phone calls?

Call tracking helps business owners and marketing managers to understand the customer’s journey throughout the booking process. It allows you to track all channels and all ad networks, allowing you to measure and attribute the correct conversions to each customer journey touch point.

If you understand how potential customers interact on and offline with your brand, you can close sales more effectively, provide better service and most importantly build relationships. We have put together this infographic about trends in the travel industry to help you prepare for the projected industry growth. This infographic will provide you with insights to help you plan your customer journey and acquire the right technologies to measure your return on investment.

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Paula Morales Email Marketing Manager

Email Marketing Manager at Infinity. I love reading, watching political dramas and keeping up to date with the latest digital marketing news.

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