Call tracking is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an intrinsic need to track the calls that relate to their keywords, in order to understand which keywords deliver call conversions. Without visibility of call conversions, it’s simply not possible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Infinity Tracking comes in, as it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, key to the success of any business.