Articles in Category: Marketing

Published on 13th Nov 2017 in Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far. Ideally, marketing identifies and replicates trends for generating high quality sales calls from those channels to send the sales team’s way. However, if the overall sales team close rates remain low, the marketing efforts are vain.

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