Articles in Category: Marketing

Published on 23rd Nov 2016 in Marketing

How motoring Millennials are transforming the automotive industry

It’s not too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are helping it to transform.

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