Infinity Call Tracking is a Cloud based call tracking service with integrated visitor tracking capabilities. With Infinity you can track calls from your website and know exactly which marketing activity brought those visitors to your site.
Call Tracking evolved from the need to identify which online marketing campaign investment delivers results.
Our system allows you to identify which marketing source has led to a phone call and therefore gives you confidence to invest more aggressively in the campaigns that are known to deliver results.
Our system is based on a concept known as visitor level call tracking. This is because we track every visitor to your site, recording the network, channel, keyword, location of the visitor, time and date, page views and length of time they visited the site.
We allocate each one of them a unique phone number when they land and a unique visitor ID. This allows us to track each phone call and link it back to the campaign, adgroup and keyword which generated the call.
Our system delivers the highest levels of accuracy and can track an unlimited number of keywords and visitors which is why customers come to us from our competitors.
Based on customer demand, our class leading call tracking product is now available in an additional 50 territories globally.
This means that you can now get an understanding of the performance of your marketing campaign to drive sales over the phone to local phone numbers in more territories than ever before.
This is especially important for global corporations who are looking to implement a standardized marketing measurement plan for all of their territories to compare the return on marketing investment for each.
The Infinity Call Tracking system has grown in features over years since launch, as a result of working with our clients to make them more successful. This has resulted in us developing a range of features most notably a PPC analysis report, an attribution modelling system, CRM integration and advanced virtual receptionists.
More recently we’ve developed innovative features such as the Caller Insight App for Salesforce, giving your agents a real time view of previous caller interactions. All of our features are underpinned by the easy to use Infinity portal that gives you access to key insights in easy to consume reports and graphs.
We have worked with many clients and agencies who have a preference to use various other tools to review their performance and manage their marketing bids. As a result, since 2011 we’ve developed over 25 integrations with the industry’s forefront providers in the areas of web analytics, bid management, variant testing, tag management and various other systems.
We pass the Infinity data into these system so that you can see the value of your offline interactions no matter which 3rd party system you are viewing our data in.
You can now benefit from the class leading Infinity Tracking product in over 50 countries worldwide.Read more